We often have in mind that how do you stay relevant in the ever-changing and evolving market environment? It’s simple, by keeping up with the trends.
The world is continuously innovating, and while it’s easy to feel as if 2020 offered no progress, there is so much happening in the digital marketing domain. A lot of companies, even small businesses, are transitioning from traditional marketing to digital marketing. This unprecedented time is the best time to spice up your digital marketing game to attract people to your business.
In no particular ranking, here are 5 simple digital marketing trends that work in 2021!
1. Video Content Marketing
Photo by Anastase Maragos on Unsplash
Making videos has been around for quite some time, but now, it’s one of the top digital marketing trends in 2021! Since most people are working from home and have become more comfortable with video. Various forms of video communication have been on the rise – YouTube videos, TikTok, Instagram Reels, Facebook Live, and even Twitter and LinkedIn started to offer options to create live videos/stories.
Video content has become one of the most popular way customers want to learn more about new products
Photo Source: singlegrain.com
According to HubSpot’s survey, one of the impacts of the global pandemic in the digital marketing sphere is video consumption. 68 % of consumers say that they are more inclined to watch more video content online due to the pandemic since they spend more time at home.
91% of marketers feel that the global pandemic has made video more critical for brands since it gives them a positive 87% return on investment (ROI).
2. Audio Content is on the Rise
If video content marketing is something you’re not ready for yet, it’s good to know that another digital marketing trend this 2021 is making audio content! Many individuals and businesses started making podcasts to send their message across and reach the target audience.
The reason why it’s one of the top digital marketing trends in 2021 because it’s a time-efficient form of communication, and it cuts costs. Through the podcast, you can talk about various topics to reach out to your target audience.
One tip from podcasters to note is that: The podcast show should not explicitly market for your products and services. Focus on what VALUE your listeners would get from tuning in to your podcast. If you keep this in mind, you are most likely to have more listeners.
According to (Edison Research), Canada has some of the highest monthly podcast listeners, with a 37% in 2020.
This is why advertisers are spending more on podcasts, as it is one of the emerging digital marketing trends in 2021 that is most likely to stay in the long run.
3. Bite-sized Content
Photo by Thomas Kelley on Unsplash
Also known as “snackable” content, easy-to-digest content is one of the top digital marketing trends in 2021. This micro-content could be in the form of infographics, an Instagram carousel, or even Newsletters that contain complete and concise information of the message you are trying to convey. L2E will provide more details on this emerging trend in our future posts.
Long-form content is not dead; however, nowadays, more people are consuming content on their devices. Approximately 60% of people spend their time on social media, resulting in a shorter attention span.
Source: Marketo.com
This is undeniably one of the top digital marketing trends in 2021, and it requires a lot of research to get an insight into your target audience. Learning to gauge how long your content needs to be for your audience remains significant.
4. Interactive Content
Photo by John Schnobrich on Unsplash
Making interactive content improves the user’s enjoyment, which promotes more engagement. Allowing the users to answer and have their opinions heard makes them feel a more personal connection to the brand.
Source: Social_hire
Interactive content like surveys, giveaways, polls, and quizzes on social media stories effectively engages your brand. Your followers or customers will pay more attention to what your company is saying since they felt included. Personalized content attracts more audience and it’s important to have a conversation with your audience in order to connect with them more.
There are more digital marketing posts coming up in your way. Stay tuned to our future posts at https://studentmarketingconsulting.com/.
If you’re looking into joining our free Digital Marketing training and workshops, you may click HERE.
